Online marketers may disagree on many matters, but no one would dispute the fact that targeted traffic is the most urgent need of any website. You can’t make sales, obtain leads or build your business until you start receiving sufficient traffic. There are, of course, quite a few ways to increase traffic to your site. You can either opt for paid methods that don’t take much time to implement, or the free ones that require a time investment. Article marketing is probably the most respected tactic for generating free traffic, and it also has other benefits. There’s nothing very mysterious about article marketing, but it does help to know some basic rules if you want to see consistent results.